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- Good news: You're ahead just by using ChatGPT
Good news: You're ahead just by using ChatGPT
Plus: Barkbox's marketing success, Instagram writing tool
Meg Jensen
June 08, 2023
Happy Thursday friends, today we’ve got good news: you’re already ahead of the curve. Also, some cool takeaways from BarkBox’s recent marketing, and a sweet tool for making IG posting easier.
Let’s jump in:
📰 Stay in the Loop: AI E-Com News
1. Good news: If you’re using ChatGPT, you’re ahead of the curve
According to a new Pew Research study, about 58% of American adults are familiar with ChatGPT, but only 14% have actually used it for entertainment, learning, or work.
The demographics of those using it skew towards younger men. So here’s the thing, guys: only 14% of Americans have even TRIED ChatGPT. And of those who have tried it, more than half said that they found it to be “meh” - only somewhat useful or not useful. That means if you’re using it already in your business, you’re a step ahead. We will keep you updated with use cases for implementing ChatGPT into your E-Com business to give you even more of an advantage. Stay tuned! 🚀 |  Image from Pew Research |
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💡 Lesson of the Day:
Never stop testing those email campaigns... and use AI to make it easier!
BarkBox, the doggy treat and toy subscription retailer, wanted to find new ways to make their customers stay for the long haul and increase their average order value.
In January 2023, BarkBox conducted some email experiments. They launched two different A/B split-tested campaigns to promote their new Durable Dental Chew products. The first was to their regular subscribers, while the second was for Super Chewers (those with dogs who are hardcore chewers and receive more durable toys.)
The results? Their conversion rates shot up by a whopping 16% and 30%, respectively. 👀
BarkBox discovered that their regular subscribers responded better to a simple and straightforward email, while the Super Chewers subscribers preferred emails that showcased the product collection.
In addition, their average order value went up by $2 during the last quarter of 2022 thanks to cross-selling and upselling.
🤔 Meg’s Take:
This is a great reminder of the value of testing. Luckily, personalizing content and testing variations is becoming easier than ever to implement with advancements in AI.
For example, in my party supply E-Com business, we are currently working on creating email automations that are triggered when a user interacts with certain content on our website to ensure that they’re receiving info and product recommendations that are actually relevant to what they’re looking for (because for our customers, showing them baby shower products when they’re actually planning a bachelorette party doesn’t result in a whole lot of sales 😝)
ChatGPT makes it is super easy for you to generate email campaign content quickly and easily, so you can implement more split tests and more tailored email automations of your own. We even use it to create those multi-email automation sequences!
🚀 Supercharge your E-Com Biz: Today’s Tool to Check Out
InstaScribe 📱 - personalized Instagram caption writer
InstaScribe is an app that write’s your IG captions for you. Just upload your photo and choose the voice style and caption length. It will also give you hashtags and even add in emojis if it suits you.
That’s all for now!
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